PetsR.Us, the comprehensive online marketing program for veterinarians and animal hospitals, has created what is surely the most unique program to encourage pet owners to donate to their local humane society chapters.  The program, offered exclusively by PetsR.Us online veterinarian marketing clients, lets pet owners who are mourning the loss of a beloved pet the opportunity to create a lasting online memorial.

One of PetsR.Us’ clients, Dr. Gene Boysen of St. Cloud, MN, explains that when he revealed the program to the Tr-County Humane Society Director, she “was more excited than two dogs in a tennis ball factory.”

The program is very simple in design and concept.  On Dr. Boysen’s website, their is a link to a Pet Memorials page.  Their, visitors are shown how they can easily create an online Pet Memorial page for their hamster, dog, cat or cuddly boa constrictor.  Then they simply click on the “Donate” button and enter what they would like their donation to be.

After they submit their donation, the Humane Society receives an email from PayPal stating that so-and-so has just sent them a donation.  Included in that notice is the url or Internet location of the bereaved pet owner’s memorial page and the title of the memorial they would like entered.

The humane societies’ staff logs in to the Pet Memorial page on the veterinarian’s website and enters the title and link – a process that takes literally 2-3 minutes.  In return, the humane society get the name and address of the new donor – thereby expanding their donor base.  After a year, the memorial link is removed and the humane society contacts the donor for a regular contribution.

PetsR.Us makes the Pet Memorial page available only to their PetsR.Us veterinarian marketing clients.  There is only one PetsR.Us veterinary client in any one town, city or metropolitan area.  Therefore the “win” for the veterinarian hosting the Pet Memorials page is the hope that the humane society will be more likely to recommend the veterinarian to their new pet adopters because of the complimentary source of new donations the veterinarian provides.

In essence, the humane society wins, the bereaved pet owner wins and the veterinarian wins.

For more information about PetsR.Us websites, veterinarian marketing programs or the Pet Memnorials program from PetsR.Us, visit http://VetsMarketing.PetsR.Us

The mere mention of the PetsR.Us name or brand consistently brings a lot of questions:

Can you use that name or will you get in trouble with ToysRUs?

The answer is simply… Yes, we know it’s a very powerful and recognizable technique for name memorability, however, ToysRUs doesn’t own the naming technique, just the ToysRUs name.  Since PetsR.Us doesn’t compete with ToysRUs in selling children’s toys, we are not in competition with ToysRUs.

In addition, the actual name of PetsR.Us is “PetsR” if you take it literally.  The .Us is simply one of the international domain endings offered by GoDaddy and thousands of other Internet Registrars around the world.  We simply combined the name and domain suffix to create the one-of-a kind PetsR.Us identity.

One thing is certain, pet owners, once they see the name, never forget it.  And they never forget the veterinarians associated with the PetsR.Us identity.  It’s simple, yet memorable.  What more could a veterinarian adopting modern marketing techniques wish for?