Many veterinary website developers seem to think that a veterinary website should look disorganized and “cutesy”.  That is NOT the opinion of PetsR.Us veterinarian online marketing solutions’ designers and developers.  PetsR.Us creates websites that bring the vet practice’s marketing presentation into the 21st century.

Of course, many veterinarian marketing companies will use the argument that vets are marketing to women and women love cutesy and disorganized – a “fun” look.  However, when you remember that women working in administrative and professional positions are more likely to be the veterinarian’s “big” spenders when it comes to pet care, you’ll see that veterinary marketing is in need of a facelift.  Veterinarians need to undergo the same marketing and image makeovers that dentists, chiropractors and the medical profession underwent decades ago.

Veterinary marketing needs to tell the veterinarian’s clients, “We are worth every dime that you spend with us because we are medical doctors for your pets (i.e., your “furry children”).”

• easy to implement
• cost effective
• comprehensive
• and very effective.

Veterinary marketing is moving steadily to an online environment.  When veterinarians choose PetsR.Us for their online veterinarian marketing efforts, they have many options available to have a veterinary marketing program that fulfills all of their needs without breaking the bank.  Veterinarians can see all of the details at: http://VetsMarketing.PetsR.Us.

PetsR.Us offers veterinarians a website designed by web designers who have won more national design awards than all of the other vet website companies put together.

They also make the veterinary online marketing website complete by providing:

• an online enewsletter
• a fully functioning and secure veterinary ecommerce store
• a local classified ads area so the community can place and read FREE classified ads on the veterinarian’s website
• a link to the national PetsR.Us Forums where pet owners and pet lovers can share ideas, tell stories and, well, chat
• a unique “Pet Memorials” page that allows grieving pet owners to make a memorial page to their beloved pet while they make a donation to the local humane society.
• plus, the opportunity to send the veterinarian’s enewsletter to 10,000, 20,000 or more local residents.

Veterinarians ineterested in having a comprehensive veterinary online marketing program created for their vet marketing efforts should see examples and infor mation at http://VetsMarketing.PetsR.Us

Because of that situation and the fact that so many so-called “website development” companies for veterinary website seem to have their design hats stuck in the 1990’s, PetsR.Us decided to create organized website solutions that offer more options than the other companies are offering without creating an oppressive marketing budget for veterinarians.  To that end, PetsR.Us offers veterinarians a professional website AND an online enewsletter, a secure online ecommerce store, a classified ads service that allows local residents to place free ads on the veterinarian’s website, a link to the national PetsR.Us Forums, a comprehensive Resource Library for website visitors available in both English and Spanish, AND a unique service that allows pet owners who are mourning pets the opportunity to create online memorials by donating to the local humane society.

One of PetsR.Us’ clients, Dr. Gene Boysen of St. Cloud, MN, explains that when he revealed the program to the Tr-County Humane Society Director, she “was more excited than two dogs in a tennis ball factory.”

The program is very simple in design and concept.  On Dr. Boysen’s website, their is a link to a Pet Memorials page.  Their, visitors are shown how they can easily create an online Pet Memorial page for their hamster, dog, cat or cuddly boa constrictor.  Then they simply click on the “Donate” button and enter what they would like their donation to be.

After they submit their donation, the Humane Society receives an email from PayPal stating that so-and-so has just sent them a donation.  Included in that notice is the url or Internet location of the bereaved pet owner’s memorial page and the title of the memorial they would like entered.

The humane societies’ staff logs in to the Pet Memorial page on the veterinarian’s website and enters the title and link – a process that takes literally 2-3 minutes.  In return, the humane society get the name and address of the new donor – thereby expanding their donor base.  After a year, the memorial link is removed and the humane society contacts the donor for a regular contribution.

PetsR.Us makes the Pet Memorial page available only to their PetsR.Us veterinarian marketing clients.  There is only one PetsR.Us veterinary client in any one town, city or metropolitan area.  Therefore the “win” for the veterinarian hosting the Pet Memorials page is the hope that the humane society will be more likely to recommend the veterinarian to their new pet adopters because of the complimentary source of new donations the veterinarian provides.

In essence, the humane society wins, the bereaved pet owner wins and the veterinarian wins.

For more information about PetsR.Us websites, veterinarian marketing programs or the Pet Memnorials program from PetsR.Us, visit http://VetsMarketing.PetsR.Us

Can you use that name or will you get in trouble with ToysRUs?

The answer is simply… Yes, we know it’s a very powerful and recognizable technique for name memorability, however, ToysRUs doesn’t own the naming technique, just the ToysRUs name.  Since PetsR.Us doesn’t compete with ToysRUs in selling children’s toys, we are not in competition with ToysRUs.

In addition, the actual name of PetsR.Us is “PetsR” if you take it literally.  The .Us is simply one of the international domain endings offered by GoDaddy and thousands of other Internet Registrars around the world.  We simply combined the name and domain suffix to create the one-of-a kind PetsR.Us identity.

One thing is certain, pet owners, once they see the name, never forget it.  And they never forget the veterinarians associated with the PetsR.Us identity.  It’s simple, yet memorable.  What more could a veterinarian adopting modern marketing techniques wish for?