Jul 24 2008
Veterinarian Marketing in the 21st Century
PetsR.Us offers veterinarians website designs in a large variety of colors and animal selections. But, most of all, they offer veterinarians an organized and professional layout that consumers in the 21st century expect to see.
Many veterinary website developers seem to think that a veterinary website should look disorganized and “cutesy”. That is NOT the opinion of PetsR.Us veterinarian online marketing solutions’ designers and developers. PetsR.Us creates websites that bring the vet practice’s marketing presentation into the 21st century.
Of course, many veterinarian marketing companies will use the argument that vets are marketing to women and women love cutesy and disorganized – a “fun” look. However, when you remember that women working in administrative and professional positions are more likely to be the veterinarian’s “big” spenders when it comes to pet care, you’ll see that veterinary marketing is in need of a facelift. Veterinarians need to undergo the same marketing and image makeovers that dentists, chiropractors and the medical profession underwent decades ago.
Veterinary marketing needs to tell the veterinarian’s clients, “We are worth every dime that you spend with us because we are medical doctors for your pets (i.e., your “furry children”).”
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